Chartered Institute of Marketing qualified and digital marketing certified, with over 30 years experience in Financial Services, covering business and distribution strategy, proposition development and associated go-to-market activities. Joanna's passion is to help companies get closer to their customers, demonstrate their value and make it easier for them to do business. Now pursuing a portfolio career as a Non Executive Director, Business Consultant and Board Adviser.
Prior to her portfolio career, Joanna was Head of UK Financial Services at North Highland, a global consultancy firm specialising in customer experience and digital transformation. Previously, she has worked in industry for Fidelity and eValue, a market leading digital provider of personal finance products and services. She has also worked for a number of Consulting firms, including KPMG, EY, Bacon & Woodrow (now Deloitte) and Tillinghast Towers Perrin (now Willis Towers Watson).